Podcast

The Meaningful Impact^TM podcast is produced for marketers, corporate responsibility professionals, and anyone inspired by purpose-driven leaders who leverage their ordinary roles to make an extraordinary difference.

Our hope is to motivate the development of more purpose-driven campaigns, by demonstrating how cause marketing can: increase consumer loyalty, enhance corporate reputation, recruit high-performing employees, mobilize public support, and improve legislative outcomes.

Current Episode

Coca-Cola’s Hilltop Ad: Behind-the-Scenes of ‘Perfect Harmony’

Work-In-Progress: This pilot episode of Meaningful Impact is not yet released. But, since you’re here, you’re welcome to listen as a preview.

Featured Episodes

True Name by Mastercard

Published: July 24, 2022

Work-In-Progress: This podcast episode is currently in production. Check back later for a description of the episode and a summary of the lessons learned.

Coors Light Chillboards - Meaningful Impact Podcast

Chillboards by Coors Light

Published: July 23, 2022

Work-In-Progress: This podcast episode is not yet published. Rather than advertise on traditional billboards, Coors Light chose instead to advertise on roof-top chillboards that were applied with reflective white paint. These innovative chillboards served the dual-purpose of reinforcing Coors Light’s Made to Chill branding while also serving to lower the temperature of the roofs by as much as 50 degrees, thereby reducing the risk of heat stroke among the apartment residents below.

Honda's Project Courage - Meaningful Impact Podcast

Project Courage (Honda)

Published: July 22, 2022

Work-In-Progress: This podcast episode is currently in production. Check back later for a description of the episode and a summary of the lessons learned.

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Never miss an episode of Meaningful Impact. We’ll send announcements to your inbox (about twice per month) whenever a new, inspiring case study is released.

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Services

To preserve the editorial independence of the Meaningful Impact^TM podcast, we do not charge a fee, nor do we pay a fee, for case-study guests and experts to appear on public episodes of the podcast.

However, the same team which produces the Meaningful Impact podcast is also available to create custom CSR communications for your agency or organization. Contact us to learn more.