MEANINGFUL IMPACT TM PODCAST
Mattel has further evolved Barbie from its original, unrealistic body shape into a broadly diverse product line. But Barbie wasn’t always so inclusive. To fully appreciate just how far Barbie has come, this episode will explore how and why Mattel embraced corporate responsibility to offer diverse Barbie dolls — which now account for half of Barbie sales.
This pilot episode of the Meaningful Impact podcast tells the fascinating, behind-the-scenes story of one of the earliest cause marketing ads: Coca-Cola’s ‘Hilltop’ commercial. Better known as ‘I’d Like to Teach the World to Sing’, the television ad is considered to be among the greatest commercials of all time. The backstory of the ad’s production is nearly as epic. Hear the incredible true story of how ‘Hilltop’ transformed from a scribble on a cafe napkin into an unrelatable radio jingle and a catastrophic film shoot that almost scuttled the TV commercial, were it not for the determination of Bill Backer and his account team. Their courage and perseverance eventually yielded a global sensation: a television ad emblematic of its times and a best-selling song that topped the pop charts and was sung by choirs around the world.