The Meaningful Impact TM podcast is produced and hosted by Michael Organ, who specializes in Corporate Social Responsibility (CSR) communications. He is also the founder and editor of CSR.org and CauseMarketing.com.
Michael Organ offers the insight and expertise which comes from analyzing the outcomes of marketing campaigns that he’s implemented for over 500 corporate and non-profit clients.
Working with both agencies and clients, he develops social-purpose communications which: attract new customers, increase retention and loyalty of existing customers, enhance corporate reputation, help recruit high-performing employees, mobilize public support, and improve legislative outcomes.
In addition to hosting the Meaningful Impact podcast, Michael Organ oversees the Meaningful Impact Awards, as Executive Director.
Prior to founding Meaningful Impact, Michael Organ was a Managing Director at Kivvit (a public affairs and reputation agency); Vice President of Digital Marketing at AKPD Message & Media; and served as Obama for America’s first Digital Advertising Director and subsequently its Message Director. That led to co-founding Bully Pulpit Interactive, a leading digital marketing and public affairs agency for high-profile campaigns seeking transformational change.
Michael Organ began his 30+ year marketing career at Ogilvy & Mather Advertising, working on traditional television and print media, followed by co-founding a fast-growing direct marketing agency. Then, Michael joined Accenture, where he had positions of increasing responsibility leading to his becoming Vice President of Marketing for Accenture Procurement Solutions. During that time, Michael also founded Charity Guide, a 501(c)3 non-profit organization, where he served for 16 years as its volunteer Executive Director.
In 2007, after wide-ranging experience in B-to-C, B-to-B, and non-profit marketing roles, Michael Organ began specializing in cause marketing and CSR communications, which remains his primary focus today.
Advocacy for Cause Marketing
Michael Organ advocates for adoption of cause marketing wherever the tactic represents a win‑win‑win:
- a financial win for the for-profit company
- a mission win for the cause
- a self-fulfillment win for the employees involved in the campaign’s implementation
To educate marketers and corporate responsibility professionals on the potential of cause marketing, Michael Organ consults with corporate teams and has spoken at conferences with audiences of up to 6,500 people. He has also appeared in a series of educational videos to help practitioners optimize the effectiveness of their cause marketing campaigns. Examples follow…