PR Pro Tip:  Successful award applications focus on a specific project which resulted in a ‘triple win’:

• a win for the cause
• a win for the for-profit business
• a win for the individual(s) who led the project

PR Pro Tip: An award-winning Meaningful Impact project can be any one of the following activities:

• a product or service marketing campaign which also supports a cause
• an education, advocacy, or outreach initiative which enhances your brand and reputation while also supporting a cause
• an employee volunteer or philanthropy initiative
• an innovative product or service which has both a for-profit and social-good purpose a corporate initiative which gives back to the community
• an internal initiative to improve sustainability or equity practices

PR Pro Tips:

• Award-winning projects do more than increase awareness of their cause. So, rather than awareness-building, please focus on measures of engagement and the ways in which the project improved the lives of beneficiaries.
• Please substantiate impact achievements with metrics, if available.
• Consider using ‘talking point’ format, by summarizing each outcome as a separate bullet point.

PR Pro Tip:

In addition to helping a cause, award-winning projects also make a meaningful impact for a company.

If this project required a significant investment of company resources, please explain how the project was initially “sold” internally.

PR Pro Tips:

• Please highlight how your project helped your business to achieve one or more favorable outcomes, such as: attracted new customers, increased loyalty among existing customers, improved employee retention rates, eased the regulatory environment, improved community relations, strengthened brand image, improved corporate culture, etc.
• Substantiate impact achievements with metrics. If do-able, please also translate those outcomes into: increased revenues, reduced costs, or improved ROI.
• Consider using ‘talking point’ format, by summarizing each outcome as a separate bullet point.

PR Pro Tip: Be specific and, where applicable, highlight instances in which the allocation of resources represented a substantial investment in corporate citizenship relative to the size of your organization, department, or function.