Coors Light Chillboards - Meaningful Impact Podcast

Chillboards by Coors Light

Work-In-Progress: This podcast episode is not yet published. Rather than advertise on traditional billboards, Coors Light chose instead to advertise on roof-top chillboards that were applied with reflective white paint. These innovative chillboards served the dual-purpose of reinforcing Coors Light’s Made to Chill branding while also serving to lower the temperature of the roofs by as much as 50 degrees, thereby reducing the risk of heat stroke among the apartment residents below.
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