Coors Light Chillboards - Meaningful Impact Podcast

Chillboards by Coors Light

Work-In-Progress: This podcast episode is not yet published. Rather than advertise on traditional billboards, Coors Light chose instead to advertise on roof-top chillboards that were applied with reflective white paint. These innovative chillboards served the dual-purpose of reinforcing Coors Light’s Made to Chill branding while also serving to lower the temperature of the roofs by as much as…
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