Meaningful Impact Podcast

The Meaningful Impact podcast features inspiring stories about purpose-driven leaders who overcome enormous challenges to achieve a triple win: a win for a philanthropic cause, a win for their companies, and a win for their project teams.

The podcast reveals surprising, behind-the-scenes stories about the development of award-winning advertising, cause marketing campaigns, and corporate social responsibility initiatives.

Barbie with Down Syndrome

Barbie with Down Syndrome

Published:
Mattel has further evolved Barbie from its original, unrealistic body shape into a broadly diverse product line. But Barbie wasn’t always so inclusive. To fully appreciate just how far Barbie has come, this episode will explore how and why Mattel embraced corporate responsibility to offer diverse Barbie dolls — which now account for half of Barbie sales.
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Behind-the-scenes of Coca-Cola's 'Hilltop' Ad

I’d Like to Teach the World to Sing

Published:
This pilot episode tells the epic, behind-the-scenes story of “Hilltop,” one of the earliest cause marketing ads. Better known as “I’d Like to Teach the World to Sing,” follow the ad’s development, from a scribble on a cafe napkin, to an unrelatable radio jingle and a catastrophic film shoot, before becoming a global sensation.
READ MORE I’d Like to Teach the World to Sing

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