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Project Courage (Honda)
Published: October 2, 2023
Episode Description
Work-In-Progress: This episode is currently in production. When published, these Show Notes will describe the content of the episode and highlight lessons learned.
On This Episode
Michael Organ produces and hosts the Meaningful Impact podcast. He specializes in Corporate Social Responsibility (CSR) communications and is the editor of CSR.org and CauseMarketing.com.
Michael Organ offers the insight and expertise which comes from analyzing the outcomes of marketing campaigns that he’s implemented for over 500 corporate and non-profit clients. In addition to hosting Meaningful Impact’s podcast, Michael Organ also oversees the Meaningful Impact Awards, as Executive Director.
Prior to founding Meaningful Impact, Michael Organ was a Managing Director at Kivvit (a public affairs and reputation agency); Vice President of Digital Marketing at Thematic Campaigns; and served as Obama for America’s first Digital Advertising Director and subsequently its Message Director. That led to co-founding Bully Pulpit Interactive, a leading marketing and public affairs agency for high-profile campaigns seeking transformational change. Earlier, Michael Organ worked at Accenture in multiple roles, including Vice President of Marketing of Accenture Procurement Solutions.
Work-In-Progress: This episode is currently in production. When published, these Show Notes will describe the content of the episode and highlight lessons learned.
On This Episode
Michael Organ produces and hosts the Meaningful Impact podcast. He specializes in Corporate Social Responsibility (CSR) communications and is the editor of CSR.org and CauseMarketing.com.
Michael Organ offers the insight and expertise which comes from analyzing the outcomes of marketing campaigns that he’s implemented for over 500 corporate and non-profit clients. In addition to hosting Meaningful Impact’s podcast, Michael Organ also oversees the Meaningful Impact Awards, as Executive Director.
Prior to founding Meaningful Impact, Michael Organ was a Managing Director at Kivvit (a public affairs and reputation agency); Vice President of Digital Marketing at Thematic Campaigns; and served as Obama for America’s first Digital Advertising Director and subsequently its Message Director. That led to co-founding Bully Pulpit Interactive, a leading marketing and public affairs agency for high-profile campaigns seeking transformational change.
Transcript and Related Material
Project Courage Case Study Video
Project Courage Case Study Script
On-Screen Text: Honda presents Project Courage. Project Courage is a Honda initiative aimed at bringing joy to children staying in the hospital.
Dr. Peter Yu, Pediatric Surgery, Children’s Health of Orange County (CHOC): Being diagnosed with an illness is incredibly frightening for both families and for the patient. It’s been well documented that having the stress and anxiety can detract from the healing process. Anything that we can do to make that hospital experience more fun, happier and joyful for the kids will help them on their road to recovery.
Hundy Liu, Project Lead, American Honda: Project Courage is a charity initiative that we created to build a small, electric motorized vehicle that we named Shogo. So as a young patient, instead of being transported in a wheelchair, they can drive themselves to their appointment or their surgery in a small electric Honda.
Brianne Ortiz, Manager, Cherese Mari Laulhere Child Life Department, Children’s Health of Orange County (CHOC): We put a lot of time and effort collaborating on Project Courage to make sure that this vehicle was not only safe for our patients to drive, but also really fun and enjoyable.
Randall Smock, Sr. Exterior Designer, American Honda: We learned a lot working with the healthcare professionals. We further developed a handle to receive the IV pole. We specifically designed and positioned the bar so that it can hold the pump system. We even included an actual horn in there with encouraging sounds. This was always my dream job. And the chance to work on something like this is just amazing.
Unidentified Pediatric Patients and Parents: Whoa! A car! It looks like the perfect size for you. Let’s load up your car. Ready? Yeah. All right. Let’s go. Everybody get out of the way!
Brianne Ortiz: The patient’s response has been amazing. It’s specifically designed for them. It has a license plate that they can create.
Unidentified Pediatric Patients and Parents: Did you go fast? Yeah! My favorite part of the experience was I heard Charlie laugh harder than I have the whole time that he’s been in the hospital. So hearing that laugh again, makes me want to cry just talking about it. I feel way better.
Jackie Porchay, Sr. Engineer Tech, American Honda: It’s is a feeling you can’t describe. To be able to do something for a kid. It means a lot for me.
Randall Smock: To the children and the parents who are going to be benefiting from this, I would just say Honda is with you. And we want to help you get through it.
On-Screen Text: Honda. The Power of Dreams. Learn more at Honda.us/ProjectCourage
Project Courage Television Commercial
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