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Project Courage (Honda)
Published: July 22, 2022
Episode Description
Work-In-Progress: This episode is currently in production. When published, these Show Notes will describe the content of the episode and highlight lessons learned.
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On This Episode
Michael Organ produces and hosts the Meaningful Impact podcast. He specializes in Corporate Social Responsibility (CSR) communications. He is also the founder and editor of CauseMarketing.com and CSR.org.
Michael Organ offers the insight and expertise which comes from analyzing the outcomes of marketing campaigns that he’s implemented for over 500 corporate and non-profit clients.
In addition to hosting the Meaningful Impact podcast, Michael Organ leads our custom CSR content-development services. Working with both agencies and clients, he develops social-purpose communications which: attract new customers, increase retention and loyalty of existing customers, enhance corporate reputation, help recruit high-performing employees, mobilize public support, and improve legislative outcomes.
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Related Material
Project Courage Case Study Video
Project Courage Case Study Script
On-Screen Text: Honda presents Project Courage. Project Courage is a Honda initiative aimed at bringing joy to children staying in the hospital.
Dr. Peter Yu, Pediatric Surgery, Children’s Health of Orange County (CHOC): Being diagnosed with an illness is incredibly frightening for both families and for the patient. It’s been well documented that having the stress and anxiety can detract from the healing process. Anything that we can do to make that hospital experience more fun, happier and joyful for the kids will help them on their road to recovery.
Hundy Liu, Project Lead, American Honda: Project Courage is a charity initiative that we created to build a small, electric motorized vehicle that we named Shogo. So as a young patient, instead of being transported in a wheelchair, they can drive themselves to their appointment or their surgery in a small electric Honda.
Brianne Ortiz, Manager, Cherese Mari Laulhere Child Life Department, Children’s Health of Orange County (CHOC): We put a lot of time and effort collaborating on Project Courage to make sure that this vehicle was not only safe for our patients to drive, but also really fun and enjoyable.
Randall Smock, Sr. Exterior Designer, American Honda: We learned a lot working with the healthcare professionals. We further developed a handle to receive the IV pole. We specifically designed and positioned the bar so that it can hold the pump system. We even included an actual horn in there with encouraging sounds. This was always my dream job. And the chance to work on something like this is just amazing.
Unidentified Pediatric Patients and Parents: Whoa! A car! It looks like the perfect size for you. Let’s load up your car. Ready? Yeah. All right. Let’s go. Everybody get out of the way!
Brianne Ortiz: The patient’s response has been amazing. It’s specifically designed for them. It has a license plate that they can create.
Unidentified Pediatric Patients and Parents: Did you go fast? Yeah! My favorite part of the experience was I heard Charlie laugh harder than I have the whole time that he’s been in the hospital. So hearing that laugh again, makes me want to cry just talking about it. I feel way better.
Jackie Porchay, Sr. Engineer Tech, American Honda: It’s is a feeling you can’t describe. To be able to do something for a kid. It means a lot for me.
Randall Smock: To the children and the parents who are going to be benefiting from this, I would just say Honda is with you. And we want to help you get through it.
On-Screen Text: Honda. The Power of Dreams. Learn more at Honda.us/ProjectCourage
Project Courage Television Commercial
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